Every successful content strategy starts with knowing your audience inside and out. You need to go deep into their needs, tastes, and what makes them tick. Audience research shouldn’t be a guessing game or short task—it’s necessary that you do this well if you want your content to perform. Connecting with the people who mean the most to your brand involves first getting to know them and what they care about. Without understanding them, it’s like giving a speech on electrical safety to a group of bird watchers – very unlikely to land with the audience at hand.

Picking the right keywords can feel like finding a needle in a haystack. But when you land on those ‘golden’ ones, it’s like hitting the jackpot for your SEO strategy. These keywords aren’t just randomly chosen words. They’re the ones that perfectly align with the search intent of your audience. When people type these into a search engine, they’re looking for exactly what you offer.

Affiliate marketing. It’s a term that gets thrown around a lot, but what does it really mean? At its core, it’s a way to earn money by promoting someone else’s products and getting a commission for every sale made through your referral. Picture yourself as a matchmaker between someone who has a need and a product that fits just right. My favourite part of affiliate marketing is that it’s really just connecting buyers that are already looking for something to sellers that are already offering it. I’m not a big fan of sales but with affiliate marketing the customer is already searching for the information you’re providing so it gets to be just helping them find what they’re looking for instead of needing to actively sell them something.