Affiliate marketing. It’s a term that gets thrown around a lot, but what does it really mean? At its core, it’s a way to earn money by promoting someone else’s products and getting a commission for every sale made through your referral. Picture yourself as a matchmaker between someone who has a need and a product that fits just right. My favourite part of affiliate marketing is that it’s really just connecting buyers that are already looking for something to sellers that are already offering it. I’m not a big fan of sales but with affiliate marketing the customer is already searching for the information you’re providing so it gets to be just helping them find what they’re looking for instead of needing to actively sell them something.

***Last updated April 27th, 2025*** So, you’re thinking of starting an online business but feeling […]

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September 11, 2001, left an indelible mark on history and our collective consciousness. Those who witnessed the events unfold, whether through the lens of a camera or the harsh reality of first-hand experience, understand their gravity. The tragedy of that day isn’t just about recalling the horror but recognizing the unparalleled strength and compassion that emerged in its aftermath.

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Trust is pretty much everything online. Without it, any connection you form through a screen is shaky at best. On the internet, where skepticism reigns, trust forms the bridge between you and those you’re trying to reach. Whether you’re selling something or sharing your expertise, people need to feel secure in your digital presence before they believe in anything you have to offer.